Tokyo collection
We paid attention to what people were wearing in the streets of Tokyo, and this along with traditional Japanese clothing gave us our inspiration for the collection. To pay tribute to the city we decided to shoot our campaign in its streets.
We were drawn to Tokyo’s blend of very futuristic imagery with ties to its ancient traditions. This and a large focus on fashion made it a perfectly inspiring location for our brand.
The collection drew inspiration from both traditional Japanese clothing and Tokyo street wear. To pay homage to the city, the campaign was shot there, showcasing the blend of futuristic and traditional elements. The city's focus on fashion made it a fitting source of inspiration for the brand.
